Websites, browsers and apps store what you type, even if you don’t send it.
Users resent this. And rightly so.
Why do tech companies use these tactics
In short: because they can.
When the technology is readily available, data hunger often prevails over common sense.
But a user that hasn’t hit ‘send’ yet, feels she is still in her private sphere and has no idea she’s being watched. By gathering this data, you are violating user trust. For data that is of questionable use.
Do you know what data your websites are collecting? And what happens to it? A tool, a script, a tag: installing this stuff takes only seconds. Your devs, partners or software providers may not even know it’s there.
Analyzing functionality and tracing data flows for one website is a tough job. But you have hundreds, made by dozens of teams and agencies.
How can you prevent inadvertent violation of user trust?
Do these 3 things: