Why your business needs GDPR compliance

Tristan Terlouw – Digital Marketing Strategy Nixon

2 December 2022

The General Data Protection Regulation (GDPR) is European privacy legislation, which has been in effect throughout the European Union since May 25, 2018. The GDPR is about protecting people’s personal data. The GDPR applies to all companies, foundations, and associations that process personal data. 

Organizations have more obligations when processing personal data and must be able to demonstrate that they have taken appropriate organizational and technical measures to comply with the GDPR. Compliance with the GDPR is critical not only for large companies but also for small businesses. It is a complex law, and many companies struggle to figure out how to ensure they are compliant. The GDPR states that any entity which collects or processes the personal data of residents of the EU must comply with the regulations set forth by the GDPR. Here are four surprising side benefits of GDPR compliance:

Improve brand reputation

Adopting a new corporate culture and connecting your business with ever-evolving technology is a lucrative trade. Corporate culture can benefit from good data security practices, which should improve over time. The GDPR requires you to accept these new standards because it requires your company to improve its network and security. This will improve your company’s reputation.

GDPR provides a more effective marketing strategy

These factors work together to increase the profitability of your business more than ever. Once you comply with the GDPR, data subjects must obtain valid consent for processing their data. In other words, the only leads you are left with are those who had trouble registering. As frustrating as this sounds, a leaner, more attractive engagement list can do wonders for your marketing ROI. Similarly, GDPR compliance allows you to remove all unnecessary data, reducing maintenance costs.

More accurate, secure, and better-organized data

The GDPR requires you to do more than protect your subjects’ information. Moreover, it means giving your customers the tools they need to review and verify the data you store about them. While nothing new in itself, current legislation forces the data controller to correct errors found. One of the results? More accurate data and less staff workload.

Gain confidence

By demonstrating to your customers that you are fully GDPR compliant, you foster the trust needed to build a strong working relationship. Customers will be better informed about how their data will be used once the GDPR is in place, eliminating any potential misunderstanding. Customer loyalty is paramount, especially for businesses such as the maintenance industry, which must deal with customers consistently.

Why your business needs GDPR compliance

Companies that have violated the General Data Protection Regulation in Europe?

The EU General Data Protection Regulation (GDPR) is among the world’s toughest data protection laws. If you violated one of the GDPR laws, the EU’s data protection authorities can impose fines of up to €20 million or 4% of worldwide turnover for the preceding financial year – whichever is higher 

Since the GDPR came into force, more than nine hundred fines have been handed out in the European Economic Area (EEA). 

Amazon

Amazon received the largest GDPR fine of €746 million in July 2021. The reasons behind the fines had to do with the consent for cookies. For example, Amazon had already been fined at the end of 2020 for how the company collected and shared data. This could have been avoided if Amazon had not obtained unambiguous opt-in consent before posting from its users. 

H&M

In the autumn of 2020, clothing retailer H&M was fined €35 million for violating the GDPR law. The violation is related to the monitoring of employees. After taking a vacation or sick leave, they had to attend a work resumption meeting. This meeting was recorded and made accessible to H&M managers. This gave them information about the private lives of their employees. This information was used during the evaluation of employees. H&M has violated the GDPR principle of data minimization. They should not have used any personal information, especially sensitive information about the health and beliefs of employees. They should also have conducted strike access controls on the data.

TikTok

The Dutch Data Protection Authority (AP) fined TikTok €750,000 last year for violating the privacy of young children. The information that TikTok asks users for when installing and using the app was written in English and was not accessible to non-native English children. By not offering their privacy statement in another language, TikTok had not provided a clear explanation of how they collect, process, and use data. This was a violation of privacy legislation, which indicates that it must be clear to everyone what is being done with their data.  

While GDPR compliance is not easy, it is an essential part of any organization doing business in the EU. While the GDPR has presented our companies with challenges and pain, it has also created opportunities. The most important benefit you gain by achieving GDPR compliance is that it provides long-term data security and data privacy that your customers can trust in you and your business. If you’re interested in learning more about GDPR Compliance? Book a demo with Nixon and find out how we can help you to stay GDPR compliant.

Want to read more?